A strong brand is unbeatable in a competitive market. When your business is immediately recognizable and stands out, your market share is greater, your sales are bigger, and you attract top talent, which drives even more business value.
But how do you establish a strong brand presence?
How Do You Create a Brand Presence?
Even in the digital age, there are some offline marketing and advertising efforts that are still effective.
One of the best ways to establish a strong brand presence is through consistent participation in expos. Industry events like trade shows and conferences bring awareness to your brand, letting you generate qualified leads, launch new products or services, and meet new suppliers or potential business partners in a setting that is valuable to them. Whether your product is B2B or B2C, these events allow you to meet potential customers who have invested their time willingly, and are therefore more motivated to convert.
To achieve favorable results, your exhibitor space needs high-quality visuals. Attractive images and exhibition signage that stand out attract potential customers and also speak volumes about your brand’s quality and trustworthiness.
Attracting Customers With High-Quality Visuals in Exhibition Stands
Your stand represents your brand identity, so it must be both accurate and effective.
Custom-built exhibition stands give you more room to design and fit it out according to your requirements. Because it’s made for your specific brand, it has a better chance of delivering the desired results, from strengthening brand presence to boosting sales.
Here’s a guide to creating high-impact exhibition stands for your business.
Be clear about your messaging.
What do you want to convey with your exhibition stand? Clear messaging directs guests to what kind of action you want them to take, from signing up for a free demonstration to buying onsite.
In addition to being clear about your call to action, a defined message communicates your brand’s identity. It establishes or reinforces your business’ place in a crowded marketplace. As a result, your exhibition stand allows you to leave a lasting impression that can multiply lucrative opportunities.
Make sure it’s not text-heavy.
The best messaging is not only clear but concise. Too many words on a banner or signage muddles the message and sometimes buries critical information.
Visual impact and readability are crucial factors to every exhibition stand. Instead of using too many words, focus on your key marketing message, a clear call to action, and your business name.
Your graphic designer may also suggest adding negative space between the message and your logo. The white space allows your message to be front and center, so exhibition visitors see what you’re communicating clearly.
From afar, fewer and stronger words are more enticing than a wall of text on a banner or sign.
Highlight brand colors.
Colors powerfully influence emotions and decisions. They can entice, inspire, and persuade potential clients while making your brand memorable. For instance, red has been proven to boost conversion rates on website buttons while it also stimulates appetite, explaining its popularity among food brands.
Showcase your brand colors prominently in your exhibition stand, including even furniture or flooring, to maximize impact and recognition.
Make your signage visible.
You’ll want to tower over competitors, especially in industry events where hundreds of other exhibitors are vying for visitor attention. If your booth isn’t in a particularly ideal area, signage visibility is crucial to getting foot traffic.
The following steps can help draw attention to your stand:
- Place signage strategically and at eye level.
- Use proper lighting, such as backlighting or spotlights, to direct attention to key messages and areas in your exhibition stand.
- Try contrasting colors and use clear font to ensure readability with your signage.
Create a unique and memorable experience.
Here’s another reason to choose customization with your exhibition stand: unique and memorable experiences. In big trade shows or conferences, every stand is competing for visitors. The best ones will be remembered long after the exhibition has ended.
A well-designed stand will engage visitors through product demonstrations, contests, and other hands-on or interactive activities.
Your customized exhibition stand may even incorporate a small area where a recognizable speaker could entice more visitors with a relevant topic. Mini events like this can motivate visitors to stay longer in your exhibition stand and remember your brand.
Use technology to your advantage.
One way to create unique and memorable experiences is to use technology. Customized exhibition stands let you incorporate the use of innovative technology intoto your space.
You could introduce augmented reality (AR) for an immersive product demonstration. With cutting-edge applications, your exhibition stand can create an unforgettable brand experience. People can customize your products or be transported to an environment where you’re able to demonstrate your services.
Customized exhibition stands can also feature interactive elements that let you explain or highlight features of your products or services. Brochures are okay, but immersive technologies can engage better and create more memorable connections.
Maximize your exhibition space.
Although a big space is ideal for any exhibition, you may not always get enough square footage. You have the vertical and horizontal space to work with, so you can play around with a few ideas.
If horizontal space is lacking, make the most of the available vertical space.
Another way to maximize space is to incorporate product displays in the exhibition stands; this saves floor space. Customized exhibition stands allow you to make the most of your space, vertically and horizontally.
Your participation in trade shows, conferences, and other industry events contributes to raising awareness for your brand. It can establish your place in a highly competitive market.
With customization and the application of a few other exhibition stand design tips, your business can get a return on your investment in exhibitions.
Achieve Success With Customized Exhibition Stands
ArabExpo has worked with renowned companies that have participated in expos.
We deliver tailor-made solutions to your exhibition needs to help you achieve a strong brand presence.
Our design and development team works across all industries in a variety of events.
With more than 30 years of experience in Europe and over ten in the Middle East, we can take your vision from concept to reality.
Talk to us today about your needs for custom-built stands.
